调节定向对创业意图的影响：情绪和机会评价的链式中介-《集美大学学报》（哲社版）

文章信息/Info

Title:: The Effect of Regulatory Focus on Entrepreneurial Intention:A Chained Mediation of Emotions and Opportunity Evaluation

Author(s):: ZHAN Xuemei1; WU Jingzhen1; KE Yanrong2; 1.School of Business Administration,Jimei University,Xiamen 361021,China;2.School of Business,Minnan Normal University,Zhangzhou 363000,China

Keywords:: entrepreneurial intention; regulatory focus; emotions; opportunity evaluation

摘要:: 创业意图是创业行为的预测指标。为了探索调节定向对创业意图的影响机制，本研究基于调节定向理论和情绪信息理论，以MBA学生为研究对象，对调研得到的183份问卷数据进行分析。研究结果显示：机会评价在促进定向和创业意图中起中介作用，情绪和机会评价在调节定向和创业意图之间起到链式中介作用。研究揭示的传导机理，对创业意图的相关研究有突出的理论启示，进一步完善了创业理论，并且有助于探寻调节定向转化为创业意愿的有效途径，具有一定的现实意义。

Abstract:: Entrepreneurial intention is a predictive indicator of entrepreneurial behavior.In order to explore the effect of regulatory focus on entrepreneurial intention,the study analyzed 183 questionnaire data collected based on regulatory focus theory and emotion-as-information theory,taking MBA as the research object.The results showed:opportunity evaluation played a mediating role in promotion focus and entrepreneurial intention，emotions and opportunity evaluation played a chain mediating role between regulatory focus and entrepreneurial intention.The transmission mechanisms revealed by the research have prominent theoretical implications for research on entrepreneurial intention,improve entrepreneurial theory,and help to explore effective ways to transform regulatory focus into entrepreneurial intention,which has important practical significance.