共享型农产品供应链中三方博弈分析-《集美大学学报（自然科学版）》

文章信息/Info

Title:: Analysis of Tripartite Game in Shared Agricultural Product Supply Chain

Author(s):: CHEN MengXIA Shuya; (Tan Kah Kee College Xiamen University,Zhangzhou 363105,China)

Keywords:: shared economy; agricultural product supply chain; tripartite game; equilibrium strategy

摘要:: 从共享经济角度出发，探讨共享型农产品供应链中共享方、使用方和监管方决策问题。通过分析显示，共享型农产品供应链可有效提升上下游企业效率，纯策略纳什均衡情况下模型没有唯一的纳什均衡稳定解，混合策略纳什均衡分析显示，通过设定较为合理的补贴措施，可以大量调动共享方和使用方参与共享型农产品供应链建设的积极性，模型存在唯一纳什均衡稳定解，且共享方和使用方对共享型农产品供应链的参与积极性和监管方的监管可能性大小成正比。

Abstract:: From the perspective of shared economy,the article discusses the decision-making of sharing parties,users and regulators in the supply chain of shared agricultural products.The analysis shows that the shared agricultural product supply chain can effectively improve the efficiency of upstream and downstream enterprises.In the pure strategy Nash equilibrium,the model has no unique Nash equilibrium stable solution.The mixed strategy Nash equilibrium analysis shows that by setting more reasonable subsidy measures,it can increase the enthusiasm of the sharing partiec and the users to participate in the construction of the shared agricultural product supply chain.The model has a unique Nash equilibrium stable solution,and the sharing enthusiasm of the sharing parties and the users to the shared agricultural product supply chain is directly proportional to the regulatory possibility of the regulatory parties.